Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Tecate Crosses Borders To Reach Mexican Men

U.S. marketers have rarely portrayed Mexican
immigrants as heroes among America’s working class. But a campaign from
Tecate distributor Heineken USA will feature a distinct message about
the unsung Mexican men who come here in search of better lives.

~A

Tecate Crosses Borders To Reach Mexican Men
U.S. marketers have rarely portrayed Mexican immigrants as heroes among America’s working class. But a campaign from Tecate distributor Heineken USA will feature a distinct message about the unsung Mexican men who come here in search of better lives.

The Hispanic effort begins to roll out this week via TV, print, radio and outdoor. Promotional events and sponsorships will support. The campaign targets Mexican male immigrants, who have made Tecate the leading brand in Mexico, per the company.

Filed under: Beer, Hispanics

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