Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

To Aim Ads, Web Is Keeping Closer Eye on You

A new analysis of online consumer data shows that large Web companies
are learning more about people than ever from what they search for and
do on the Internet.

~A

To Aim Ads, Web Is Keeping Closer Eye on You – New York Times
A famous New Yorker cartoon from 1993 showed two dogs at a computer, with one saying to the other, “On the Internet, nobody knows you’re a dog.”

That may no longer be true.

A new analysis of online consumer
data shows that large Web companies are learning more about people than
ever from what they search for and do on the Internet, gathering clues
about the tastes and preferences of a typical user several hundred
times a month.

Filed under: advertising, Consumer, Internet, technology, websites

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