Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Text Generation Gap: U R 2 Old (JK) – New York Times

Kids today, especially teenagers, are defining themselves by the way the communicate. Parents feel out of the loop because they may not completely understand the ways in which their kids are communicating through technology.
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Text Generation Gap: U R 2 Old (JK) – New York Times

Children increasingly rely on personal technological devices like cellphones to define themselves and create social circles apart from their families, changing the way they communicate with their parents.

Innovation, of course, has always spurred broad societal changes. As telephones became ubiquitous in the last century, users — adults and teenagers alike — found a form of privacy and easy communication unknown to Alexander Graham Bell or his daughters.

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Filed under: Mobile, Teens, texting, Tweens

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