Pedigree’s annual adoption campaign sees success again.
MediaPost Publications – Pedigree Adoption Campaign Drives Dog Food Sales – 03/12/2008
ANYONE WHO WAS MOVED BY Pedigree’s Adoption Drive ad showcasing shelter dog Echo, a poor Border collie mix struggling to find a home, will be happy to know that he–as well as the 12 other dogs featured in the six-week campaign–have all found loving homes.
Pedigree–the company behind a television commercial depicting Echo in a shelter getting hopeful as people walked up and sad when they walked away–is set to air a television commercial updating Echo’s story. The spot depicts Echo in a shelter, as a voiceover says, “I don’t know how I got here,” and the screen goes dark. “But I’ll never forget the day I got out.” The commercial then shows Echo bounding out of his new house, annoying the family cat and getting a vigorous belly rub.