Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Short Kindle supply is keeping e-book fans waiting

Prospective buyers who click on the link for the Kindle e-book reader at the top
of Amazon’s home page are informed that due to heavy demand the product is
“temporarily sold out.” The online retailer won’t reveal how many have been sold
or when supply will catch up with demand. But judging from online discussion
groups, the wait time seems to be about four to six weeks.

Do you think that Kindle is really catching on? Is it here to stay or just a fad?

~A

Short Kindle supply is keeping e-book fans waiting – USATODAY.com
Julie Ann Shapiro’s debut novel Jen-Zen and the One Shoe Diaries is among more than 100,000 digital titles for sale on Amazon’s Kindle e-book reader. But the author is one of many readers who cannot get hold of a Kindle. “I wish I could tell you I had one,” she sighs. “Most people I know are frustrated about not getting one.”

Amazon (AMZN) launched the paperback-size gadget to considerable fanfare last November. But prospective buyers who click on the Kindle links at the top of Amazon’s home page are informed that due to heavy demand the product is “temporarily sold out.”

Filed under: Consumer, Mobile, technology

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