Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Fruity Infusions Brand Is Skyy’s Biggest-Ever Launch

In addition to advertising, the marketing, anchored by the tagline “Go
Natural,” will include extensive sampling, point-of-sale materials, bartender
education and a cross-country mobile marketing tour for both consumer and trade
functions. The tour, with 13 stops, will take place in an Airstream SkyDeck
(patio on roof) with a bar/bartender inside for “pop-up parties,” and a mobile


MediaPost Publications – Fruity Infusions Brand Is Skyy’s Biggest-Ever Launch – 03/13/2008
SKYY INFUSIONS, BEING TOUTED AS the first “all natural, true-to-fruit vodka experience” and scheduled to begin hitting stores in April, will be the biggest launch in Skyy Spirits’ 16-year history, according to Infusions brand manager Kirsten Van Sickle.

Skyy, a subsidiary of Gruppo Campari, doesn’t reveal marketing budgets, but Van Sickle reports that advertising will be focused in entertainment and lifestyle media.


Filed under: spirits

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


Blog Stats

  • 371,236 hits
%d bloggers like this: