Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Honda Takes Cue From DogCars.com

Honda is working the dog-friendly angle with its Element.

~A

MediaPost Publications – Honda Takes Cue From DogCars.com – 03/13/2008
HONDA’S AGENCY, RPA, TOOK A recommendation its client got for its Element car from a dog lover’s Web site and turned it into an ad. Now the agency is running the spot online on a variety of canine-related Web properties.

In December, DogCars.com named the Honda Element “DogCar of the Year.” The agency responded with an ad, “Pointer,” targeting 18- to-49-year-old males with an active, outdoor mindset.

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Filed under: Consumer, dogs, Media, websites

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