Honda is working the dog-friendly angle with its Element.
MediaPost Publications – Honda Takes Cue From DogCars.com – 03/13/2008
HONDA’S AGENCY, RPA, TOOK A recommendation its client got for its Element car from a dog lover’s Web site and turned it into an ad. Now the agency is running the spot online on a variety of canine-related Web properties.
In December, DogCars.com named the Honda Element “DogCar of the Year.” The agency responded with an ad, “Pointer,” targeting 18- to-49-year-old males with an active, outdoor mindset.