Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Old Dog, New Trick: Acupuncture

Dog water, dog clothes, and now – doggy acupuncture?

Old Dog, New Trick: Acupuncture – New York Times
WHEN my dog Otto was a puppy he behaved like an idiot, even for a Labrador retriever.

We haven’t been invited back to the Hamptons since the time he stole a cheeseburger from the hand of a child. Then he jumped into the pool, climbed out and shook himself off on the guests. That was probably forgivable. What came next — joyfully vomiting pool water, grass and ground beef at the host’s feet — was not.

I would like to say this behavior was atypical. But Otto was a spirited dog. He once toppled an elderly neighbor after he snouted her crotch too enthusiastically.

How I miss those days.

Now Otto is a slow-moving 9: X-rays show that he is arthritic, with swollen elbows. His orthopedist recently said he had a bulging disk. Despite every treatment known to modern veterinary science — from glucosamine tablets to prednisone to monthly injections designed to protect the cartilage in his joints — the only thing Otto throws himself into these days is our other dog’s food bowl.

Filed under: dogs, trends

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