Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Online Coupons Tied To Loyalty Cards Raise Privacy Concerns

The Kroger Co. becomes the first to sign up for AOL’s Shortcuts. The grocery
chain will offer the service at 2,481 stores, such as Kroger, Ralphs, King
Soopers and Fry’s, in 31 states across the country. General Mills signed on to
offer coupons for Cheerios, Green Giant and Yoplait beginning today.
Kimberly-Clark and Kraft will begin offering discounts on items by the end of
the month.

~A

MediaPost Publications – Online Coupons Tied To Loyalty Cards Raise Privacy Concerns – 03/13/2008
AOL EXPECTS TO ANNOUNCE TODAY a free consumer service that ties online coupons to loyalty cards, and privacy experts are less than pleased. However, supporters say that while the cards record purchases and shopping habits, the technology helps marketers focus campaigns on products that shoppers really need.

The Kroger Co. becomes the first to sign up for AOL’s Shortcuts. The grocery chain will offer the service at 2,481 stores–such as Kroger, Ralphs, King Soopers and Fry’s–in 31 states across the country. General Mills signed on to offer coupons for Cheerios, Green Giant and Yoplait beginning today. Kimberly-Clark and Kraft will begin offering discounts on items by the end of the month.

Filed under: coupons, Internet, websites

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