Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Flavored Water, Energy Drinks Take More Fizz Out of Sodas

Carbonated drinks are still on top, but recent reports show that the largest growth in the beverage category resides in functional and enhanced beverages. This category includes functional and enhanced water, energy drinks and teas.

MediaPost Publications – Flavored Water, Energy Drinks Take More Fizz Out of Sodas – 03/14/2008

CARBONATED SOFT DRINKS CONTINUED TO lose share to bottled waters, ready-to-drink teas and energy drinks last year, according to a new report from Beverage Marketing Corporation.

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Filed under: beverages

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