Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

‘Sex and the City’ and Its Lasting Female Appeal

When it comes to products helping to promote the coming film based on
the popular TV series “Sex and the City,” it seems the sky is the limit.

~A

‘Sex and the City’ and Its Lasting Female Appeal – New York Times
WHEN it comes to products helping to promote the coming film based on the popular TV series “Sex and the City,” it seems the sky is the limit.

Better make that the Skyy is the limit, as in Skyy vodka, which is
being named the “official spirits sponsor” for the movie. Among the
tie-ins are drinks made with Skyy to be served at Houlihan’s
restaurants and named after characters like Carrie, Samantha and Mr.
Big.

Filed under: advertising, film, Women

One Response

  1. ShoeMal says:

    I thought it was funny that the president of marketing for New Line called the movie the “super bowl for women”, because that’s exactly what I was thinking when I started reading the article.

    I’m looking forward to the movie, I think it’s going to be great, and I’m excited to see Charlotte finally getting her wish to have a family.

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