Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Holy Days And Monday Bring St. Patrick Down

Retailers and restaurants that benefit from the St. Patrick’s Day holiday are
up against a double whammy of an early Easter and the holiday falling on a
Monday, according to the National Retail Federation.


MediaPost Publications – Holy Days And Monday Bring St. Patrick Down – 03/17/2008
THIS ST. PATRICK’S DAY MAY be a little more blue than green for retailers, with Americans expected to spend about $3.6 billion unleashing their inner leprechauns, down from $3.76 billion.

The National Retail Federation, based on a consumer poll conducted by BIGresearch, says that while the average person “will spend slightly more on the holiday than they did last year [$35.04 vs. $34.89], fewer people will be celebrating this year [46.0% in 2008 vs. 48.3% in 2007].”

Filed under: holidays

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