Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Cancer-Causing Contaminant Soils Cleaning Products

Companies continue to greenwash – even those thought to be leading the way in non-toxic, organic cleaning products. The Organic Consumer Assn. has released a report stating that some cleaning products that claim to be organic in fact contain known carcinogenic ingredients.
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Cancer-Causing Contaminant Soils Cleaning Products

Seventh Generation, Method and other leading personal care and cleaning brands may soon face lawsuits if they don’t remove the word “organic” from their labeling and marketing by Sept. 1. The ultimatum comes following a recent investigation by the Organic Consumers Assn., which uncovered a potentially carcinogenic contaminant in various products.

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Filed under: eco-friendly, environment

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