By entering the online-game sector, media companies can attract
advertising, including from food companies that have agreed to limit
the nature and volume of television ads aimed at children.
Online Games by the Hundreds, With Tie-Ins – New York Times
For some children, watching “Dora the Explorer” on television is becoming passé. Now, they want to be Dora.
Tapping into this desire, media companies are increasingly entering
the marketplace for online games — called casual games — and treating
them as new programming, not just online add-ons to their television
In addition to building brands, one of the big
lures in casual games is the opportunity to attract advertising,
including from food companies which have gradually agreed to limit the
nature and volume of television advertisements aimed at children. But
those agreements have not always extended to the Internet.