Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Paper Is Out, Cellphones Are In

The mobile check-in may well be the first step in direct communications between airlines and passengers as they travel.

~A

Paper Is Out, Cellphones Are In – New York Times
First came the kiosk, a strange addition to airport terminals when Continental Airlines began offering it as a check-in option in 1995. It was followed by Web check-in, introduced by Alaska Airlines in 1999.

Now, with 80 percent of passengers using these self-service options,
the next step is electronic boarding passes, which essentially turn the
hand-held devices and mobile phones of travelers into their boarding
passes.

At least half a dozen airlines in the United States
currently allow customers to check in using their mobile devices,
including American, Continental, Delta, Northwest, Southwest and Alaska.

Filed under: Consumer, digital, Mobile, trends

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