Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

WWE Paves Virtual ‘Road to Wrestlemania’

WWE is getting in on the social networking phenomenon on the virtual world Habbo. This is a big step for WWE in developing its digital footprint. They know that the only way to remain a relevant brand in today’s highly technological world, they must  expand beyond live shows and TV.
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WWE Paves Virtual ‘Road to Wrestlemania’

NEW YORK In an effort to generate excitement among teens and tweens, World Wrestling Entertainment is taking its Road to Wrestlemania XXIV to the virtual world of Habbo, a social networking site aimed at teenagers.

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Filed under: content, Internet, kids, social networking, Teens, TV, Tweens, Virtual Worlds

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