Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Storming the Campuses

GXC – a strategy game played by hundreds and thousands of Ivy League college students at once – is a game that is enhancing online interactions between these highly intelligent young adults.
C

Storming the Campuses – New York Times

Eleven thousand Ivy League students and alumni have played out these scenarios as part of an online computer game called GoCrossCampus, or GXC. The game, a riff on classic territorial-conquest board games like Risk, may be the next Internet phenomenon to emerge from the computers of college students.

Powered by ScribeFire.

Filed under: college students, Games, Gaming, Gen Y, Internet, Virtual Worlds, Young Adults

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 369,990 hits
%d bloggers like this: