Digital gaming can be an attractive advertising vehicle for brands because it allows for higher levels of consumer involvement and engagement. Each type of game offers different advertising opportunities, making it critical to understand the gaming landscapes and their audiences. A recent report shows ads on gaming sites tend to preform much better with women 45+.
Research Brief » Blog Archive » Brand Advertising on Game Sites Performs Best With Women Over 45
According to a recent newsletter from Dynamic Logic, analysis from their MarketNorm database shows that Consumer Product advertisements on Gaming sites tend to perform much better among women ages 45+ compared with younger females. And this is not a small audience, says the report. 8.3 million women ages 45+ say they access the Internet to play online games, according to Focalyst from Millward Brown.