Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

NPD Study Finds More Men Cooking Than Ever Before

A new study from NPD says more men are preparing dinner at home. Personally, I don’t buy it. 🙂


NPD Study Finds More Men Cooking Than Ever Before
PORT WASHINGTON, NEW YORK, March 25, 2008 – There is a greater chance than anytime in history that the man of the household will be cooking dinner tonight, according to The NPD Group, a leading provider of consumer and retail information. While women still prepare the majority of dinners (78% of meals prepared in home), NPD reports that last year men prepared 18 percent of all in-home suppers compared to 14 percent in 2003.


Filed under: Consumer, food, trends

One Response

  1. gpcman says:

    Well sorry to burst your bubble. I;m one of the guys that cooks dinner all the time. I have a gourmet popcorn site and spend most of the day looking for new and exciting recipes. Plus.. I know what I;m eating that night too. Thanks

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