NPD Study Finds More Men Cooking Than Ever Before

A new study from NPD says more men are preparing dinner at home. Personally, I don’t buy it. 🙂

~A

NPD Study Finds More Men Cooking Than Ever Before
PORT WASHINGTON, NEW YORK, March 25, 2008 – There is a greater chance than anytime in history that the man of the household will be cooking dinner tonight, according to The NPD Group, a leading provider of consumer and retail information. While women still prepare the majority of dinners (78% of meals prepared in home), NPD reports that last year men prepared 18 percent of all in-home suppers compared to 14 percent in 2003.

Filed under: Consumer, food, trends