Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Quality? Who Cares? Shoppers Now Favor Price, Convenience

“Economic factors, such as gas prices and the housing market, are changing
shoppers’ habits drastically,” says Scott Marden, director of marketing research
at the Baltimore-based Vertis. “More than 90% are affected, and many are
shopping closer to home, stocking up more and combining shopping trips.”

~A

MediaPost Publications – Quality? Who Cares? Shoppers Now Favor Price, Convenience – 03/25/2008
WHEN IT COMES TO STOCKING up at the local grocery store, overall food quality matters less than you might think. A new study from Vertis Communications finds that just 1% of adults say overall food quality is the reason they choose a supermarket, while the perception of low prices and convenience–especially how close the store is to either work or home–is far more important.

“Economic factors, such as gas prices and the housing market, are changing shoppers’ habits drastically,” says Scott Marden, director of marketing research at the Baltimore-based Vertis. “More than 90% are affected, and many are shopping closer to home, stocking up more and combining shopping trips.”

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Filed under: Consumer, CPG, economy, trends

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