Integrating a brand or product into the plot of a movie, a TV series or a video game is intended to thwart the increasing ability of consumers to zap, zip through or otherwise dodge — so to speak — traditional advertising tactics like television commercials.
The Supporting Actor Wore Radials – New York Times
THE stars are coming out in movies scheduled for release later this year: Angelina Jolie in “Wanted,” Harrison Ford in “Indiana Jones and the Kingdom of the Crystal Skull,” Christian Bale as Batman in “The Dark Knight,” the Dodge Caravan in “Soccer Mom.” …
Back up a minute. A minivan among the shimmering, glowing stars in the cinema firmament, to quote Lina Lamont in “Singin’ in the Rain”? Indeed.