The Frito-Lay division of PepsiCo is trying to transform its SunChips
snacks into a “green” brand by powering one of its California
production plants with solar power.
Trumpeting a Move to Put the Sun in SunChips – New York Times
MADISON AVENUE has always been a place for sun worshipers, whether it was naming brands like Sun, Sunlight, Sunbird, Sunbeam and Sol; coining slogans like “A day with orange juice is like a day without sunshine”; or sending the Coppertone girl and her dog out on the beach to urge, “Don’t be a paleface.”
The newest demonstration of solar power (figuratively) is coming from the Frito-Lay division of PepsiCo,
which is using the sun to help transform its SunChips line of
multigrain snack chips into a “green” brand. The initiative is centered
on the addition of solar power (literally) to the Frito-Lay plant in
Modesto, Calif., that makes SunChips. A 10-acre “farm” of solar
collectors is being added, to provide up to 75 percent of the energy
needed to produce the product.