Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Trumpeting a Move to Put the Sun in SunChips

The Frito-Lay division of PepsiCo is trying to transform its SunChips
snacks into a “green” brand by powering one of its California
production plants with solar power.


Trumpeting a Move to Put the Sun in SunChips – New York Times
MADISON AVENUE has always been a place for sun worshipers, whether it was naming brands like Sun, Sunlight, Sunbird, Sunbeam and Sol; coining slogans like “A day with orange juice is like a day without sunshine”; or sending the Coppertone girl and her dog out on the beach to urge, “Don’t be a paleface.”

The newest demonstration of solar power (figuratively) is coming from the Frito-Lay division of PepsiCo,
which is using the sun to help transform its SunChips line of
multigrain snack chips into a “green” brand. The initiative is centered
on the addition of solar power (literally) to the Frito-Lay plant in
Modesto, Calif., that makes SunChips. A 10-acre “farm” of solar
collectors is being added, to provide up to 75 percent of the energy
needed to produce the product.


Filed under: advertising, Consumer, CPG, eco-friendly

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