Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Magic of Clorox Sells for a Song

That’s right. Clorox, as in the cleaning product, put out an album. The album was created for the TV ad campaign – putting together albums of full-length songs from ad campaigns is a growing trend. Consumers are showing a positive response – especially because about 50% of the proceeds are going to a charity that promotes music education for youth.
C.

Magic of Clorox Sells for a Song – WSJ.com

The company known for its cleaning products has put out its first album. “The Blue Sky Project: A Clorox Charity Collection” has seven songs, five of which were created for the company’s TV advertising campaign.

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Filed under: CPG

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