NPD also found that younger men who live in a household with others are cooking
most frequently: 67% of men under age 25 will prepare at least one of the next
10 meals. “There has been a steady rise in the number of men cooking at home
over the last four years, and while 18% of men cooking dinner at home may not
sound significant, it is a historical high,” says NPD’s Harry Balzer.
MediaPost Publications – Yes, More Men Are Cooking … And Everybody’s Grilling – 03/28/2008
MEN HAVEN’T EXACTLY TAKEN OVER the kitchen yet, but more of them are cooking than ever before.
Meanwhile, men and women alike are grilling up a storm, year-round. Those are the main takeaways from two new studies–one from The NPD Group, the other from Weber-Stephen Products Co., maker of the ubiquitous Weber grill.