Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Yes, More Men Are Cooking … And Everybody’s Grilling

NPD also found that younger men who live in a household with others are cooking
most frequently: 67% of men under age 25 will prepare at least one of the next
10 meals. “There has been a steady rise in the number of men cooking at home
over the last four years, and while 18% of men cooking dinner at home may not
sound significant, it is a historical high,” says NPD’s Harry Balzer.

~A

MediaPost Publications – Yes, More Men Are Cooking … And Everybody’s Grilling – 03/28/2008
MEN HAVEN’T EXACTLY TAKEN OVER the kitchen yet, but more of them are cooking than ever before.

Meanwhile, men and women alike are grilling up a storm, year-round. Those are the main takeaways from two new studies–one from The NPD Group, the other from Weber-Stephen Products Co., maker of the ubiquitous Weber grill.

Filed under: Consumer, food, Men

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