Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Day care’s new frontier: Your baby at your desk

More than 80 companies across the nation allow babies in the workplace,
according to Parenting in the Workplace Institute in Framingham, Mass.,
which says that number is likely to be low. It’s an extreme — and
controversial — example of how employers are seeking more ways to help
workers strike a balance between work and the rest of their lives.


Day care’s new frontier: Your baby at your desk –
At the T3 advertising firm in Austin, employees have a saying: It takes an agency to raise a child.

The $261 million company, whose clients include Marriott International,
Microsoft and J.C. Penney, lets a new parent bring his or her baby to
work — every day — until the child is old enough to crawl.

Filed under: Consumer, families, Women, workplace

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