Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Is the Ad a Success? The Brain Waves Tell All

Agencies and advertisers are growing more interested in neuroscience in their never-ending efforts to improve effectiveness.

~A

Is the Ad a Success? The Brain Waves Tell All – New York Times
NEVER mind brainstorms. These days, Madison Avenue is all about brain waves.

That may be overstated, but it is no exaggeration that agencies and advertisers are growing more interested in neuroscience in their never-ending efforts to improve effectiveness.

Filed under: advertising, Consumer

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