Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

P&G Extends Febreze To Pets

Febreze will launch a new SKU specifically for pet odors.


MediaPost Publications – P&G Extends Febreze To Pets – 03/31/2008
PROCTER & GAMBLE IS LAUNCHING a SKU of its Febreze brand for pets. The Cincinnati CPG giant will launch Febreze Air Effects Pet Odor Eliminator via a partnership with pet sites and


Filed under: Consumer, CPG, dogs, Fragrance, pets

3 Responses

  1. I think it’s about time Febreze is available for pet odors. We own two dogs, weenie dogs, and they spend a lot of times outside. The Oklahoma heat can sometimes be sweltering for humans, just imagine what it does to doggy smells.

    Having Fabreze available will make it a bit more tolerable when we bring then inside in the evenings.


  2. J Voltz says:

    I am all for anything that helps eliminate odors

  3. Friendly Pet says:

    Thanks for the heads up. I can always use air fresheners to help with pet odors.

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