Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Unconventional Marketing Reaches Video-Game College Tour

The marketing campaign for the tour runs the gamut from colorful chalk drawings
on campus sidewalks in front of the student union and fliers posted on
buildings, to online banner ads and 30-second television spots running on local
cable networks – a good way to engage the target audience.

~A

MediaPost Publications – Unconventional Marketing Reaches Video-Game College Tour – 03/31/2008
IT NEVER FAILS. VIDEO GAMES attract college kids. So when Best Buy and Motorola reached out to educated 18- to-24-year-olds, the companies opened their wallets to sponsor the video game spring tour G3: Games, Gear and Gadgets that kicks off today.

Video-game tour organizer Game U planned the marketing campaign for the tour, which runs the gamut from colorful chalk drawings on campus sidewalks in front of the student union and fliers posted on buildings to online banner ads and 30-second television spots running on local cable networks. Tour director and event organizer Robin Davis says, “I typically hire a street team, but sometimes students take the marketing and promotions into their own hands.”

Filed under: college students, Consumer, digital, experiential, Games, Gaming, Gen Y, Young Adults

2 Responses

  1. Herman Mack says:

    Unconvential marketing is the way to go. You have to do something a bit differnt to get college students attention. Some combination of both online and offline marketing has to be used. Example : Imagined if you hated your job.

    Finally no more hating your job. You can work from home. Then spend your time doing things you really enjoy. It’s really great when you can find a true and honest business. A business that truly has the little guy in mind. Stop making others rich and start earning wealth for yourself. You don’t need a lot to join either. The best part about this is that you don’t have to report to a boss. No more 9 to 5. You can make FT income working only PT. Enjoy your new life.

  2. college tips says:

    As a college student I would be much more likly to go to a video game display than say a grammar or math expo. Fun, new and even “colorful chalk drawings” will beat out honest and boaring eveytime.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 369,990 hits
%d bloggers like this: