Yahoo is launching a site focused on women, called Shine. With Shine, Yahoo plans to expand its offerings in parenting, sex and
love, healthy living, food, career and money, entertainment, fashion,
beauty, home life, and astrology. In a way, Yahoo is answering a request from consumer-packaged goods, retail and pharmaceutical companies who are constantly looking for new and more ways to reach their target consumers. At the same time though, Yahoo is entering a playing field with big name players like iVillage. Will this add clutter or really break through the noise and reach the women 25 to 54 that they are looking for?
Yahoo Launches Site Focused on Women – New York Times
NEW YORK (AP) — Yahoo Inc. on Monday launched a site for women between ages 25 and 54, calling it a key demographic underserved by current Yahoo properties.
The site, Shine, is aimed largely at giving the struggling Internet company additional opportunities to sell advertising targeted to the key decision-maker in many households. Yahoo said advertisers in consumer-packaged goods, retail and pharmaceuticals have requested more ways to reach those consumers.