Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Wal-Mart says company winning more affluent shoppers

Wal-Mart’s emphasis
on low prices is keeping lower-income customers loyal and attracting more
affluent shoppers who usually spend elsewhere, according to Eduardo
Castro-Wright, CEO of the retailer’s U.S. division. He hopes to keep those
customers once the economy turns around by capturing their imagination with the
“store experience.”

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Wal-Mart says company winning more affluent shoppers – USATODAY.com
More affluent customers are shopping at Wal-Mart Stores (WMT) during the economic slump and a company executive said Tuesday that the retailer is in position to keep those shoppers when the economy improves.

Eduardo Castro-Wright, CEO of Wal-Mart’s U.S. division, told a New York gathering of analysts at a Lehman Bros. retail conference that the company’s emphasis on low prices is keeping lower-income customers loyal and attracting more affluent shoppers who usually spend elsewhere.

Filed under: Consumer, economy, In Store, shopping

VW Takes A Stab At Polling To Engage A Younger Consumer

VW has aimed its sights on the younger consumers. The brand is trying to justapose a young-skewing, value-oriented messages, although their modles tend to be priced in the near-premium range.

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MediaPost Publications – VW Takes A Stab At Polling To Engage A Younger Consumer – 04/30/2008
Volkswagen of America, Inc. has been supporting its populist “give the people what they want” tone with an interactive campaign.

The national polling program via GfK Roper Public Affairs and Media isn’t about politics, but rather about preferences. The effort supports VW’s ad platform, “Das Auto,” featuring a talking vintage Beetle. It allows people to vote online and via mobile, and also to enter issues on which to vote. The effort is centered at vw.com/whatthepeoplewant.

Filed under: Consumer, digital, Gen Y

‘Abundantly Affluent’ Fastest-Growing Segment of Population

Between 2005 and 2006 affluent households with incomes from $150,000 to $249,000 grew the fastest. Despite a looming recession, the affluent segment of the population is the fastest growing, according to a recent Census study.

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‘Abundantly Affluent’ Fastest-Growing Segment of Population – MarketingVOX
US households with $100,000+ in income are the fastest-growing segment of the population.

The US Census Bureau finds they numbered 19.7 million in 2005 and 22.2 million in 2006, an increase of nearly 13 percent, said Unity Marketing –

Filed under: Consumer, economy, financial

Keeping Pace: The Evolution of Marketing and Branding

The 2.0 world is evolving rapidly, creating new promotions and
marketing opportunities such as RSS feeds, podcasting, blogging,
talking avatars and widgets everywhere.

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Keeping Pace: The Evolution of Marketing and Branding
In the digital space, the world of marketing and branding is constantly changing. New technology developments are prompting companies to take a fresh look at the ways they reach and interact with their vendors and customers.

Filed under: advertising, Blogroll, Consumer, Customization, digital, entertainment, gadgets, interactive, Internet, Media, Promotions, technology, trends, UGM, viral, websites, widgets

Cerveza Tecate Boosts Presence In Boxing Arena

With the booming interest in the fight game
among Hispanic consumers, and with the first Mexican-American-run fight
promotion company founded by a star who transcends the sport, at least
one brand–Cerveza Tecate, imported by Heineken USA–is boosting its
presence in boxing.


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MediaPost Publications – Cerveza Tecate Boosts Presence In Boxing Arena – 04/29/2008
Boxing ain’t baseball. Budweiser and Everlast notwithstanding, brands have generally been wary about associating with a sport with poor reputation among the general market, and questionable promotional value because of bad fights and meaningless titles.

Filed under: advertising, Beer, Consumer, Hispanics, Men, Promotions

What Issues Matter Most to Women – Growing Financial Pressures on Family Life

A recent survey finds, not surprisingly, that women and their families are experiencing tremdndous financial woes ranging from credit card debt to healthcare.

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What Issues Matter Most to Women – Growing Financial Pressures on Family Life
Women and their families are experiencing tremendous financial woes – on issues ranging from housing to credit card debt to healthcare – and are concerned about their long-term financial security, according to a Meredith Corporation/NBC Universal survey.

Filed under: Consumer, economy, Moms, Women

Bicycle-Sharing Program to Be First of Kind in U.S.

Capitalizing on Zipcar’s success and consumer’s interest in saving the planet, a new private venture in DC is allowing consumers to rent a bicycle. What does this mean for advertisers? Another place for them to talk about their product! Bikevertising, anyone?

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Bicycle-Sharing Program to Be First of Kind in U.S. – New York Times
WASHINGTON — Starting next month, people here will be able to rent a bicycle day and night with the swipe of a membership card.

A new public-private venture called SmartBike DC will make 120 bicycles
available at 10 spots in central locations in the city. The automated
program, which district officials say is the first of its kind in the
nation, will operate in a similar fashion to car-sharing programs like
Zipcar.

Filed under: advertising, Consumer, environment

Not-So-Personal Finance

Those under 35 find taking openly about personal finance something that is not taboo, unlike their over 35 counterparts.

While salaries may be disclosed casually among friends, that doesn’t
mean most young professionals brag about their incomes at a cocktail
party. There is still an etiquette to sharing the information — a
proper way to divulge.

For instance, most young people don’t
tell their cubicle mates, according to a 2007 study for Money magazine
by the sociologist Jeanne Fleming and the writer Leonard Schwarz.

Still,
young workers seem somewhat less likely to adhere to this convention
than older ones. The study found that 90 percent of those over 35 who
were surveyed agreed with the statement “you should never let your
co-workers know how much you make,” while 84 percent of subjects under
35 agreed.


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Sharing Salary Figures on Facebook – New York Times
ARIELLE GREEN, a publicist in Manhattan, knows what most of her friends earn, whether it is $28,000 a year or $100,000. And she does not seem particularly shy about disclosing her income ($30,000 a year, plus overtime).

At 22, Ms. Green, like her friends, is less afraid to flirt with what
many over 35 consider the last taboo in American life: discussing
salary openly with friends and colleagues. “There’s just more of a
feeling of openness in discussing what you make,” Ms. Green said.

Filed under: Consumer, economy, financial, Gen Y

Take a Picture of an Ad, Earn a Reward

The magazines Rolling Stone and Men’s Health are testing programs in
which readers can take cameraphone pictures of icons on ads to receive
more information or an offer from the advertiser.

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Take a Picture of an Ad, Earn a Reward – New York Times
Two men’s magazines are trying to engage their readers more — by increasing their cellphone bills.

Rolling Stone and Men’s Health are both testing programs in which
readers can take cameraphone pictures of icons on ads, then send them
to a certain number. In exchange, they’ll receive more information or
an offer from the advertiser.

Filed under: advertising, Consumer, digital, magazines, Media, Mobile

AT&T Goes After Digital Music Lovers Where They Live–Online

AT&T is going after digital music lovers online. This year AT&T is highlighting Coachella, Valley Music & Arts Festival and the New Orleans Jazz & Heritage Festival. The idea is to attract consumers who listen to digital music and do the majority of their searching for entertainment online.

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MediaPost Publications – AT&T Goes After Digital Music Lovers Where They Live–Online – 04/28/2008
AT&T has turned toward search advertising and marketing to connect consumers who love digital music to a series of blue room web casts planned this year. The carrier has offered live and recorded concerts through the Web site for three years, but now plans to set up efforts to connect with digital music lovers where they live, online.

Filed under: advertising, Consumer, digital, Internet, Mobile, mp3s

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