A recent study says that female grocery shoppers are more concerned with price, while male grocery shoppers are more concerned with convenience.
Specifically, 48% of women ages
35 to 49 who do more than 60% of the grocery shopping primarily value
such price-related offerings, with 47% of such female shoppers 50 and
older and 46% of women between 18 and 34 placing the same emphasis on
price and value.
Food Business News
BALTIMORE — Female grocery shoppers place the most emphasis on price-related offerings such as lowest everyday prices, best advertised specials and store coupons when deciding which store to go to. In contrast, male shoppers let convenience direct their grocery-shopping decisions, according to “Consumer Focus 2008: Grocery” a study by Vertis Communications.