Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

A Girl’s Life, With Highlights

Hair treatments like full-color dye plus highlights, once reserved for
women with salaries and mortgages, have increasingly become the norm
for pre-pubescent girls.


A Girl’s Life, With Highlights – New York Times
LEXI JAMES, 11, a sixth grader in Hope Mills, N.C., had been asking for a hair treatment, any hair treatment, ever since her older sister, now 13, first had her hair chemically straightened by her mother three years ago.

“Lexi’s hair wasn’t the right type for that treatment because it was
too curly,” said her mother, Lisa Stasser, a cosmetologist. “It just
drove Lexi crazy. Lexi found her own hair so boring so I gave her a few
highlights and for a while, that was fine,” she said.


Filed under: Consumer, fashion, Gen Y, Moms

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