Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Best Buy Signs Hispanic Soccer Phenom To Be Ambassador

Best Buy has signed Cuauhtémoc Blanco, star of the Chicago Fire, as its
first-ever brand ambassador. The deal calls for Blanco, formerly of the
Mexican First League Division, to represent the electronics retailer’s
new Hispanic shopping experience across the U.S., and to work with the
chain’s 45 Chicagoland stores, encouraging youth-technology initiatives.

~A

MediaPost Publications – Best Buy Signs Hispanic Soccer Phenom To Be Ambassador – 04/03/2008
IN A BID TO STRENGTHEN its standing among Hispanic shoppers, Best Buy has signed Cuauhtémoc Blanco, star of the Chicago Fire, as its first-ever brand ambassador. The deal calls for Blanco, formerly of the Mexican First League Division, to represent the electronics retailer’s new Hispanic shopping experience across the U.S., and to work with the chain’s 45 Chicagoland stores, encouraging youth-technology initiatives.

Filed under: Consumer

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