Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Sales Clouds Brewing for ‘Vacation in a Bottle’

Cornona is facing a sales slump.

~A

Sales Clouds Brewing for ‘Vacation in a Bottle’ – WSJ.com
Corona Extra became America’s best-selling imported beer by pitching itself as a vacation in a bottle. But dark clouds are moving in on the beach party.

The economic downturn, an ill-timed price increase and rising
competition have pushed Corona into a rare sales slump. Mexican brewer
Grupo Modelo SA shipped 1.7% less Corona to the U.S. last year than a
year earlier, according to industry newsletter Beer Marketer’s
Insights. That marks the first such decline for the brand since 1991.
This year, sales by volume at food, drug and convenience stores are
down about 5.9% through Feb. 23, compared with a year earlier,
according to research firm Nielsen Co.

Filed under: Beer, economy

One Response

  1. Plus, is it just me, or is Brahma a much tastier beer than Corona? And I’d take Brazil over Mexico for a vacation!

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