Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Dead Celebrity Walking: Latest Post-Mortem Popularity Rankings

Most marketers use Q data to assess the existing appeal and attention-getting
power of deceased celebrities who may tie in well with their messages. Using
Fred Astaire as a dancing partner for a Dirt Devil presumably worked because of
its light-hearted way of employing Astaire’s flair for making extraordinary
moves look easy.

~A

MediaPost Publications – Dead Celebrity Walking: Latest Post-Mortem Popularity Rankings – 04/04/2008
DEATH CAN’T KEEP A GOOD celebrity down — a reality that marketers caught onto long ago.

Indeed, the famous deceased are so in demand for advertising and marketing of all stripes that Forbes last October published its seventh annual list of “Top-Earning Dead Celebrities — which, by the way, showed that the top 13 raked in $232 million in combined revenue during the previous 12 months.

Filed under: advertising, celebrity, Consumer,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 369,990 hits
%d bloggers like this: