Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Younger Workers More Likely to Break Corporate Rules for Web Apps

Before jumping in – I thought I’d mention that I am sitting right now at my desk at the office…

A new study released by Symantec reveals something that the young office workers didn’t want anyone to know – they are on social networking sites, streaming music in iTunes, chatting on IM, and sometimes even playing games online while at work. The interesting part is that Gen Y is so good at multitaksing that their web habits tend not to interfere with their productivity.

With so many people comfortable with Web 2.0 applications Symantec is asking why companies are not choosing office applications that use the skills Gen Y has aquired.

Younger Workers More Likely to Break Corporate Rules for Web Apps

Growing up in the digital age, Millennials (those born after 1980) are far less likely to leave their preference of technology, specifically Web 2.0 applications, behind as they head to work.

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Filed under: Gen Y, technology

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