Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Brands’ Dilemma: Target Elbows Way Into Upscale Beauty World

Target signaled its intentions to move upscale to shoppers by
merchandising these brands, along with the Finland-born brand Lumene,
in a 4-foot planogram display called “Professional Skin Care/”

~A Fashion news, retail news, beauty news and more from Women’s Wear Daily
South Plainfield, N.J. — On April Fools’ Day, two shoppers tossed six beauty products into a large, red shopping cart at the Target store here, racking up a bill of more than $205.

A glance inside the shopping bag — containing Clarins, Kiehl’s, Origins, Bare Escentuals and Bumble and bumble products — revealed the hefty register ring was not an April Fools’ prank, but evidence of Target’s move to go upscale by aggressively plucking department store brands in a bid to plump its ever-in-flux beauty business.


Filed under: Consumer, CPG

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