Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Peapod Intros NutriFilter Software To Online Grocery Shopping

Peapod is using a new technology that will allow shoppers to view nutritional information per SKU by clicking on a product image online. This will help people with special dietary needs or preferences get both the information and nutrition they need and are looking for in a simple way.

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MediaPost Publications – Peapod Intros NutriFilter Software To Online Grocery Shopping – 04/07/2008
IF DIETARY DILIGENCE ALONE CAN affect peanut allergies, celiac disease and heart disease, Peapod’s new proprietary software program has the antidote to anaphylaxis, intestinal damage and cardiac arrest.

NutriFilter scans the nutritional information for the online grocer’s 10,000 SKUs and shows shoppers with celiac disease, for instance, only gluten-free goods. Specific dietary needs coded into the product include gluten-free, organic, peanut-free, low-fat and Kosher. Other common diets will be added in the future.

Filed under: Consumer, CPG, Customization, food, health

5 Responses

  1. dianna says:

    can i check out info on food available even though your service is not availale in my area.

  2. karen says:

    Good question, I will look to know the same. Thank you.

  3. Linda Johnston says:

    We are looking for information to help us with our “low residue diet”. Thank you.

  4. Sheila Willms says:

    I too am wondering if we may use the nutrifilter, even though your service is not available in our area.

  5. […] public links >> grocery Comment on Peapod Intros NutriFilter Software To Online Grocery … Saved by n2teaching on Fri 17-10-2008 Why You Should Avoid Plastic Like the Plague and 10 Ways to […]

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