Peapod is using a new technology that will allow shoppers to view nutritional information per SKU by clicking on a product image online. This will help people with special dietary needs or preferences get both the information and nutrition they need and are looking for in a simple way.
MediaPost Publications – Peapod Intros NutriFilter Software To Online Grocery Shopping – 04/07/2008
IF DIETARY DILIGENCE ALONE CAN affect peanut allergies, celiac disease and heart disease, Peapod’s new proprietary software program has the antidote to anaphylaxis, intestinal damage and cardiac arrest.
NutriFilter scans the nutritional information for the online grocer’s 10,000 SKUs and shows shoppers with celiac disease, for instance, only gluten-free goods. Specific dietary needs coded into the product include gluten-free, organic, peanut-free, low-fat and Kosher. Other common diets will be added in the future.