Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

More Gray, More Affluent, More Internet Shopping

A new study says those over 50 with incomes of $50,000 or more have increased.

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Research Brief » Blog Archive » More Gray, More Affluent, More Internet Shopping
In the more than 80 metropolitan markets surveyed by The Media Audit, a recent study shows that those who are over age 50 with incomes of $50,000 or more (the “graying and affluent”) have increased from 17.0 million in 2004 to 22.3 million during the past five years. Collectively, the markets surveyed have an adult population of approximately 142 million.

Filed under: Consumer, Internet, seniors, shopping

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