Sega has experienced little success in banner display ads, and magazine
circulation continues to fall, but the one-on-one connection with consumers
creates a unique opportunity. It’s made marketing execs at Sega think longer
about ways to integrate mobile marketing with other media and services. One
under consideration is a subscription-based service for mobile games.
MediaPost Publications – New Sega Ads Let Mobile Users Interact With Brand – 04/08/2008
LOOKING FOR MORE VISIBILITY ON wireless carrier decks to sell mobile games, Sega has put marketing plans in place for several titles scheduled for release this summer. The game manufacturer stepped into mobile in 2007 and plans to release 10 titles by the end of this year.
The integrated marketing campaigns on track to launch in June for both
Beijing 2008 and Sonic at the Olympics feature short codes on print
and online advertisements that consumers can interact with by using
their cell phones. Other titles on the docket for this year include
“Sonic the Hedgehog 2,” “Crazy Taxis,” and “Sonic Spinball,” and more.