By 2012, U.S. ethnic communities will represent $84 billion, or 35% of all
residential telecommunications expenditures-and Hispanics, who now make up 14.8%
of the population, will spend the most, according to the latest study from The
Insight Research Corporation.
MediaPost Publications – Telecom Pushing Harder Than Ever Within Hispanic Market – 04/09/2008
MAJOR TELCOS AND OTHER COMMUNICATIONS carriers have been all over the Hispanic market for at least a decade, and their marketing efforts are expanding and intensifying as they jostle for market share within the new environment of triple- or quadruple-play services.
There’s no mystery as to the reasons: Hispanics–the fastest-growing population segment–represented $863 billion or 8.6% of total U.S. consumer buying power last year, and their buying power will hit $1.2 trillion by 2012, reports the Selig Center for Economic Growth.