Courvoisier is making lifestyle connections with its target consumer to promote the brand.
MediaPost Publications – Courvoisier Points New Effort At Urbanites In Major Markets – 04/15/2008
Courvoisier is taking to the streets with a new grass roots effort to reach urbanites in major markets.
The effort, developed with Complex Media LLC, the publishing and new media division of Marc Ecko Enterprises and apparel company Lifted Research Group, involves “pop-up” stores in five U.S. markets. The stores will carry a line of designer accessories and clothes branded both with Courvoisier and with Lifted Research Group.