Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Study Finds The Rich Are Like Us: They Comparison-Shop, Too

In affluent houses, mothers depend on children for ideas on brands to buy,
places to shop, technology to deploy, vacation ideas and even “home capital
spending choices.” The study says 53% of respondents tend to buy “brands that
are preferred by my children,” particularly around recreation, vacation
destinations, automotive and high-tech purchases

~A

MediaPost Publications – Study Finds The Rich Are Like Us: They Comparison-Shop, Too – 04/16/2008
A new study by American Express Publishing and Harrison Group says that affluent consumers are responding to the economy’s slide by going online to comparison-shop and purchase things. The study says the rich are salving “restlessness and anxiety” by, among other things, turning to the Web to evaluate price and value.

Filed under: Consumer, financial

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