Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Everyone’s a Critic

Web sites now speak directly to consumers about
fragrances, and industry leaders are not amused.


Everyone’s a Critic – New York Times
IN the realm of perfume, one man’s pudding is the next man’s tar. That the reaction to a fragrance can be visceral, and personal, is not news to Luca Turin, who over the years has inhaled and critiqued hundreds of scents. In assessing them, Mr. Turin, a scientist and fragrance expert, makes no attempt to hide his partisanship.

He describes Attrape-Coeurs, an amber violet perfume from Guerlain, as
“an intense radiant Wurlitzer organ blast of rose violet and iris
notes,” but paints a bleaker picture of Creed’s Love in White: “If this
were a shampoo offered with your first shower after sleeping rough for
two months in Nouakchott, you’d opt to keep the lice.”


Filed under: Consumer, experiential, Fragrance

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