Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Corona Breaks New Creative For ‘Cinco de Mayo’

Corona launched a new campaign for Cinco de mayo this year. Fir the Mexican beers, Cinco de Mayo is what its all about – because everyone drinks Mexican beers on Cinco.
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MediaPost Publications – Corona Breaks New Creative For ‘Cinco de Mayo’ – 04/18/2008

You can tell April is on the wane when the Corona campaign turns to Cinco de Mayo. New this year is a 30-second national TV spot called, simply, “Cinco.”

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Filed under: Beer

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