Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Focalyst: Baby Boomer Misconceptions Die Hard

New research finds that the media is getting it wrong when it comes to baby boomers. Baby boomers are a large and diverse group of consumers – while in reality, their individual consumption habits are quite different.

Focalyst: Baby Boomer Misconceptions Die Hard – 04/18/2008

Media stories about those born between 1946 and 1964 are ubiquitous, but most treat the generation as a 77-million-member “monolith” that thinks, acts, behaves and buys in a single way, using headlines that paint either a very positive or very negative picture, say Stern and her colleagues.

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Filed under: Baby Boomers, Consumer

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