As might be guessed, 64% have at least one conversation per day about
children’s products (versus 33% for total women and 25% for total public). But
discussions go far beyond kid-oriented products/brands, finds the Keller Fay
Group Pregnant women and new moms engage in one-third more WOM conversations
per day than women in general or consumers as a whole, and almost two-thirds of
their conversations include brand recommendations.
MediaPost Publications – Brands Are Big Word-Of-Mouth Topics Among New Moms – 04/21/2008
When it comes to word-of-mouth (WOM) buzz about products–and specific brands–across a wide range of categories, expectant and new mothers are the champs, according to a new study from online resource BabyCenter and WOM-focused market research firm the Keller Fay Group.