Is Earth Day becoming a marketing ploy? The eco-friendly messages are piling up from companies who once regarded the celebration as one for long-hairs and tree-huggers. However, since most consumers are now more concerned than ever about the environment – marketers are too.
As corporate America gets greener, Earth Day is following the path of Valentine’s Day, Easter and Christmas, and turning into a corporate marketing opportunity. But instead of advertising chocolates or toys, companies are selling themselves and their greenness — and often, the biggest marketers are those with sizable carbon footprints.
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