With so much of the publishing industry shifting to the Web, magazine
executives are trying to use their print products as a tactical
advantage with advertisers.
More Bells, Whistles and Packets of All Sorts – New York Times
READERS of the latest issue of People magazine may have been startled to open to a bulky page in the middle and hear Natasha Bedingfield’s latest pop song start playing out loud. It was courtesy of a large ad for Verizon Wireless’s music download service — and a tiny battery and speaker wedged within the pages of the magazine.
Or perhaps readers have gotten used to such sensory affronts from their
reading material. With blinking lights, pop-up ads, kiss-on lipstick
samples, scratch-off scents, melt-in-your-mouth taste strips and even
pocket squares, advertisers are stuffing magazines full of just about
anything to make their advertisements stand out.