Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

More Bells, Whistles and Packets of All Sorts

With so much of the publishing industry shifting to the Web, magazine
executives are trying to use their print products as a tactical
advantage with advertisers.


More Bells, Whistles and Packets of All Sorts – New York Times
READERS of the latest issue of People magazine may have been startled to open to a bulky page in the middle and hear Natasha Bedingfield’s latest pop song start playing out loud. It was courtesy of a large ad for Verizon Wireless’s music download service — and a tiny battery and speaker wedged within the pages of the magazine.

Or perhaps readers have gotten used to such sensory affronts from their
reading material. With blinking lights, pop-up ads, kiss-on lipstick
samples, scratch-off scents, melt-in-your-mouth taste strips and even
pocket squares, advertisers are stuffing magazines full of just about
anything to make their advertisements stand out.


Filed under: advertising, Consumer

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