Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

New Wii Games Find a Big (but Stingy) Audience

Marketing its Wii video-game system at a lower price than competitors,
Nintendo has caught a wider net of potential customers, but game sales
have also been slower with this softer audience.

~A

New Wii Games Find a Big (but Stingy) Audience – New York Times
Nintendo sits atop the home video-game market. Its Wii, though less technologically advanced than Microsoft’s Xbox 360 or Sony’s PlayStation 3, continues to outsell those machines and is now in more than 20 million homes.

So why are retailers having so much trouble selling Wii games?

About these ads

Filed under: Consumer, digital, entertainment, Games, Gaming, wii

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 365,414 hits
Follow

Get every new post delivered to your Inbox.

%d bloggers like this: